It’s the interface, stupid.   A major failing that has kept technology from reaching its potential is difficult interfaces.   There nearly isn’t a software product we’ve met that we don’t think could be drastically improved and simplified.   Or a refrigerator door handle.   Whether it is a physical touch or a software screen, the benefit of a simple, elegant interface can’t be overstated.   And it outweighs the intense feature over-packing the world has seemed intent on.   We truly love this work, and offer anything from commentary and review to detailed re-engineering specifications.

Website Effectiveness Review

Related to User Interface Design and Ergonomics, we find most Websites terribly non-responsive to the intended user’s needs and stuck in a standard that was set in 1995.   Dedicated to the user’s point-of-view, we’ll tell you if you’re presenting the desired information in the order and manner we’re thinking of it.   Can be an inexpensive review service or in-depth re-writing and restructuring undertaking.

Internet Advertising – Pay-Per-Click Campaign Design and Management

New Media.   Way too much hype and little understood.   It’s just advertising folks and it’s still about getting in front of the people you want to get to.   But New Media does offer unique audiences that were never before reachable effectively.   Let us help you find the right online venues for you.   And one of our favorites is Pay-Per-Click, the phenomenally growing, fast changing world where you only pay when they click through to your website.   We’ve helped customers spend tens of thousands of dollars in recent years for wonderfully targeted, qualified prospects they could never have reached any other way.   Let us show you how it is easy to get started and inexpensive.

Website Design, Development, and Hosting

From simple, cost-effective starter sites to the most complex on-line transactional worlds, we can manage the process with you. It begins by understanding what you want to accomplish and then what your user would like to see.   Starting there, it grows.   From first concept and domain name selection, to competitive hosting alternatives, we’ll work with you as involved as you want to be.

Technology Reviews, Training, and Implementation

We’ve 30 years of experience in evaluating, deploying and implementing technology, participating in literally thousands of deployments from Fortune 100 companies to Small Business.   We’ve seen the mistakes and oversights and can serve as a Project Management team to assure a smooth orchestration of resources.   Whether it is helping a Small Business select a software package or coordinating a 500 location rollout, it’s your Business that is depending on this.  

Most common mistakes:

Getting caught up in technology and neglecting to pay enough attention to the user’s needs
         (survey users in-depth in the beginning and keep them involved throughout development)

Forgetting to apply sound Project Management principles (amazing how many large
         companies have wonderful technologists and have never trained them in Project
         Management principles, no wonder more technology projects fail than succeed)

Failing to provide users with appropriate training (even more amazing the powerful
         technology we put on users desks and just expect them to know what to do with it)

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